Chessie The Railroad Kitten:
Chessie is probably the most endearing and certainly one of the most successful corporate symbols in American history. In 1933, L.C. Probert, a C&O official charged with public relations and advertising, saw an etching in a newspaper of a cuddly little kitten sleeping under a blanket with a paw thrust contentedly forward. At the time, he was developing an ad campaign to popularize C&O's new air-conditioned sleeping car service, and hit upon the notion of using the kitten with the slogan "Sleep Like a Kitten and Arrive Fresh as a Daisy in Air-Conditioned Comfort" for the C&O passenger ads.
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